Use Case: A Social Media Platform Over Blockchain

Use Case: A Social Media Platform Over Blockchain

Social media has evolved but the technology that enables it has not transformed the way it should have. Initially, social media found its use just as a platform to connect with people. However, over time it has evolved as a medium of business marketing, news propagation, eCommerce, and more. All this has exposed social media users to issues like digital privacy, identity frauds, data breaches, and more.

Control over Advertisement frauds

Department of Justice (DOJ) reported in 2018 that the ad tech model of social media platforms is being aggressively exploited. Ad frauds over $30 million were being reported by the end of 2018 and over the years, the number has exploded to over $23 billion.

User data privacy and protection

There’s no centralized governing entity controlling a social platform over the blockchain. No one can access the data without the consent of the platform user. Moreover, the blockchain enables end-to-end encryption of user data using private and public keys for transactions. This ensures a peer-to-peer information transfer in a way that the data messaging data is accessible only to the parties involved. As individual blocks store user data using immutable hash, it becomes nearly impossible to attempt identity theft.

Censorship resistant social presence

Social media users like to express and share their views openly on social media platforms. However, due to the centralized nature of existing platforms, users face profile blockages or post suspensions in the name of censorship. Therefore, it compromises the very essence of freedom of expression. A social media platform powered by blockchain will be completely censorship-free as there will be no centralized body trying to control users’ posts.

Social commerce can improve

Blockchain-based social media helps establish a social setup that incentivizes participants for their contributions. Let us assume a company wants to promote its products on such a platform. It can design the campaign in a way that whosoever reposts their promotional content receives rewards in tokens native to the blockchain.

Content originality authenticators

Decentralized social networks use distributed consensus mechanisms to ensure that the content posted is original. As a result, the users can trust that no one can clone and monetize their content. In addition, once a user shares his/her content, no one can modify it on the blockchain. This makes it easy to identify fake news and unauthorized copying of content. Blockchain-powered social media platforms can establish decentralized autonomous organizations (DAO) to curate the quality of the content.


Decentralized blockchain-technology powered social media platforms seem to be solving the data security issues faced by social media users today. With blockchain, users can once again gain full control of the data and the content they generate on the social platform. In addition to this, they also get rewarded for engaging in different activities like sharing or liking a social media promotional post.

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