How can Multilingual Support help Expand the Reach of your Crypto Exchange

Antier Solutions
3 min readJul 1, 2020

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Since the virtual payment and online banking have attained profound prominence all over the world, the popularity of traditional, physical token money payments has experienced a downfall. The acceptance of online payments made a grand gateway for absolutely virtual cryptocurrencies.

The upshot of the crypto revolution also characterized an upsurge in the demand for crypto exchange development services. Just when the big players of the crypto trading market embarked on earning supernormal profits from crypto exchanges, they paved the way for many crypto startups and eventually, many kinetic crypto leaders dipped their toes in the pool and came up with stellar cryptocurrency exchanges.

Need for Multilingual Support: Why there is a need to act now?

We have set foot into the phase of the crypto trading market when there is no room for conventionalism. The ever-burgeoning crypto market is highly disruptive and the crypto exchanges are coming with features that are making trading more convenient, secure, and advanced as ever.

Multilingual customer service is something that has long-lasting benefits to the crypto exchanges. Recently, in the wake of the Coronavirus crisis, the cryptocurrency market has experienced an abrupt upsurge in the trading volume. More and more people are queuing up for registrations with crypto exchange platforms which have lured many new players in the market to come up with exchange platforms with the help of top cryptocurrency exchange development companies.

In response to the current surge in trading volume, most of the crypto exchanges are planning to devise suitable strategies for holding up to the proliferating demand for trading. Since new traders are registering from different countries around the globe, a multilingual support feature has enormous scope to establish a connection with customers of different cultures.

7 Key Benefits of Multiple Language Support in Crypto Exchanges

The following benefits would help you to recognize the need for the introduction of the multilingual feature in crypto exchanges.

  • Enhancement of Customer Experience:

When customers get to interact with customer support that responds in their native language, they feel more comfortable and connected. It offers a personal touch and a positive experience.

  • Localization leads to more acceptance:

Businesses are aware that customization has eternal benefits. Trading platforms can reap relishing rewards by offering a reliable, user-friendly, community-customized trading platform that comprehends total localized language support in terms of investment information and regulatory information.

  • Enables Crypto Exchanges to Build Reputation in Communities:

Highly localized support would suit the communities that don’t have English or any primary language as their native language. They would feel more important and therefore closely linked to the platform if their cultural preferences would be taken care of.

  • Exposure to Global Opportunities:

The multilingual customer service feature breaks the language barrier. This enables businesses to expand the reach of their crypto exchange and can extend their services globally.

  • Considerable Growth in Revenue:

Even the minutest share of global pie brings an enormous trading volume. When an exchange is fortified with multilingual support, just imagine the amount of untapped potential that can be exploited.

Conclusion:

Although it may seem a cakewalk for businesses to deliver multilingual customer support offering, yet one of the latest surveys reveals that a large number of Cryptocurrency exchange software scripts fail to satisfy customers due to an ineffective multilingual support strategy or implementation.

However, a huge opportunity peeps from behind for the businesses that can scale effective multilingual support.

If you are a business seeking to navigate a happy customer journey by integrating an effectual multi-language support within your platform, we at Antier Solutions provide unparalleled cryptocurrency exchange development solutions. We specialize in providing white label cryptocurrency exchange integrated with multilingual support and other market-leading features to achieve top-notch security and performance. In addition, we offer business-oriented services to build a completely new crypto exchange from scratch.

Schedule a free demo of our white label crypto exchange or connect with our experts to share your business needs.

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Antier Solutions

Decentralizing the world since 2016 through full-stack custom blockchain solutions. Follow this space for DeFi, DAO, NFTs, Metaverse, Crypto Exchanges & more.